Trained in research methods and human development psychology, Brad has been called upon to inform projects for industry giants like Marvel Comics and Turner Broadcasting. He is best known for his work with children, adolescents and young adults, ranging from usability testing with hemophilic teenagers for Baxter Healthcare Corporation, to testing on-air promotions with 3rd and 4th graders for Cartoon Network, to conducting focus groups with youth inside juvenile prisons. The projects he has designed and managed have helped develop raw concepts into some of the industry’s most successful programs, campaigns, videogames and new technologies.
In 2004, Brad’s work collecting and analyzing data on and from incarcerated youth helped the U.S. Justice Department win the prestigious Innovations in American Government Award from the Ash Institute for Democratic Governance and Innovation at Harvard University. In 2008, the Phoenix Business Journal named Brad one of Phoenix’s forty top business leaders under forty years-old.
Brad is the author of numerous articles and a regular speaker at conventions, corporate retreats, and community gatherings. Recently, the Annie E. Casey Foundation cited one of Brad’s works as “fascinating” in a 2009 report on the treatment of incarcerated youth and is using it as a basis for recommendations to the field of juvenile corrections. Brad’s latest book, The 5 Simple Truths of Raising Kids, is being described as an “urgent ‘must-read’” by experts.
In 1990 at the age of 19, Brad helped found HomeBase Youth Services, a shelter for homeless and runaway youth in Phoenix. In 1994, he ran one of the first AmeriCorps programs, a “Learn and Serve America” project, for United Neighborhood Houses in New York City. In 2005, Brad helped found MentorE Online Youth Services, an organization that uses technology to link at-risk youth with caring mentors. Brad currently serves as President of the Board of Directors of MentorE Online Youth Services and is a member of the Boards of Directors of HomeBase Youth Services and A New Leaf.
Brad rides with Sick Gazelle Cycling, plays ukulele with the rock super group “Spouse,” and is the father of Ella, about whom none of his research applies.
Brad holds a B.A. in Philosophy from Arizona State University; an M.P.A. in Public Policy from New York University; and an Ed.M. in Human Development Psychology, with a specialization in Adolescent Risk and Prevention, from Harvard University.