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Official Website of Researcher, Author, and Activist

The Evaluation Handbook: 
An Evaluator's Companion

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About Brad
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About Brad

R. Bradley Snyder has spent three decades developing and managing projects targeting children and adolescents for entities ranging from Cartoon Network to the U.S. Justice Department (for whom his project won the Innovations in American Government Award from Harvard University). At the age of 19, Brad helped found HomeBase Youth Services, a shelter for homeless and runaway youth. In 1994, he ran one of the inaugural AmeriCorps programs. In 2005, Brad helped launch MentorE Online Youth Services, an organization that uses technology to link at-risk youth with caring mentors. Experts describe Brad’s book, The 5 Simple Truths of Raising Kids, as an “urgent ‘must-read.’” Rebecca Sugar, creator of Cartoon Network’s Steven Universe, said about Brad, “I learned a lot from him that informed the rest of the show.” Titles from his What Every Child Needs To Know children’s book series (…About Elvis Presley, …About Cancer, …About Punk Rock, …About The Economy, …About Pizza and …About Coffee), which he co-authors with Dr. Marc Engelsgjerd to explain adults to children, have received numerous accolades, including being a “staff pick” at the Museum of Modern Art bookstore in New York City. 

Select Publications

The 5 Simple Truths of Raising Kids

The Evaluation Handbook: An Evaluator's Companion

What Every Child Needs To Know About Coffee

Select Publications
In the News

“They [kids] need opportunities to try things and fail and try again until they get it right. It turns out this is one of the greatest ways that we can learn things and how we, as all humans, really want to learn. But we've decreased the opportunities for them to do this in the real world.” – Brad Snyder

In the News
To schedule an interview or talk, please contact Brad at:

4400 N. Scottsdale Road, Suite 197, Scottsdale, AZ  85251

© 2026 by R. Bradley Snyder

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